Case Study:
JMC Accountants
-
Brierley Hill, UK -
May 19,2025
Limited visibility to over 80 qualified enquiries in 6 months
JMC Accountants & Tax Advisers Ltd is a West Midlands-based accountancy practice that wanted to improve its online visibility and generate a more consistent flow of enquiries through digital channels.
Uptick worked with JMC to redesign their website, improve their local search presence and create a long-term SEO strategy designed around attracting potential clients.
Creating a stronger foundation for growth
Before working with Uptick, JMC’s website had gone through several redesigns and management changes, resulting in technical issues, outdated content and missed opportunities to attract potential clients online.
The practice needed a website that better represented their expertise while also creating a stronger foundation for SEO and lead generation.
The Issues
The Approach
Website redesign
We redesigned JMC’s website to create a more modern and professional experience that reflected the firm’s expertise and family-run approach.
The new website structure focused on improving user experience, clearly communicating services and creating stronger opportunities for visitors to enquire.
SEO foundations
We carried out a detailed SEO review to identify technical issues, remove low-value content and create a stronger foundation for future growth.
This included improving website structure, optimising important pages and ensuring search engines could better understand the services JMC provides.
Local SEO strategy
As a local accountancy firm, improving visibility in nearby searches was a key priority.
We focused on strengthening JMC’s Google Business Profile, improving local signals and creating content targeted towards relevant services and locations.
Building topical authority
To improve long-term visibility, we created valuable content designed around the questions and searches potential clients were already making.
This helped establish JMC as a trusted source of information while creating new opportunities to appear in search results.
The Results
The Outcome
A stronger foundation for future growth
Within six months, JMC Accountants had moved from having limited online visibility to generating consistent enquiries through a stronger website and improved search presence.
The foundations created during the campaign provided a platform for continued growth, allowing JMC to expand their visibility further and compete for more valuable searches.
We used Uptick for a new website for our accounting firm, and for ongoing SEO and optimisation and couldn’t be happier with the results.
Job Overview
- Position: JMC Accountants & Tax Advisers
- Type: Website Redesign & SEO Campaign
- Team: Support & Success
- Location: Brierley Hill, UK
- Salary: Growth Partnership
- Posted: May 19, 2025
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