Keyword Research Services
Keyword Research Designed to
Using keyword research to
rank your content.
Keywords and phrases are the foundation of your SEO strategy, without them you will struggle to rank your website in any relevant and quality search queries. Our keyword research services help your business find the right phrases for your site.
- Tailor-made strategies to suit budgets and objectives
- Helping you build your business
- Increasing rate of conversion
Keyword Research breakdown
Howw Does Keyword Research Work?
Incorporating thorough keyword research into your content gives your business the opportunity to rank for powerful and high volume key terms. Bringing in more visitors and positioning you as an expert in your field.
In order to rank your website with relevant keywords, a hefty amount of research will need to be conducted. We don’t attempt to rank you #1 for a long-tail keyword with no actual worth, just to stick in our report. Our research consists of finding search terms that have high value to your business.
Part of the process that is known as keyword mapping is an important step to ranking. At this point we will analyse your entire site to establish the correct page for each keyword and phrase. This will help with search relevancy and ensure you are targeting visitors in the right stage of your funnel.
Once we have established the correct keywords for your website and implemented our tailored strategy, we will continue to track these keywords and their progress. This helps us analyse their value and tweak our process for maximum performance and conversions.
Why Choose us
Boost Your Website Traffic!
We thrive in helping other businesses grow. We love what we do, and it’s our mission to provide the highest quality, and most affordable SEO services possible to UK businesses just like yours.
What Our Clients Say
There’s nothing we love more than to hear the feedback from our clients.
I couldn't be happier with the results! I have worked with James, who did us a great website and developed an SEO campaign for my new business, helping us get up and running. Believe it or not, we're actually having to turn clients away!
Delighted with my new, swanky website designed and constructed by Uptick. I didn't know where to start, by they managed to turn my verbal ramblings into a professional looking site. Even better, is that since the website was launched, my sales have started to fly in! Many thanks indeed.
I cannot recommend Uptick enough for the fabulous website they have created for me. Great and efficient service.
Benefits of Keyword Research
Ensuring your content isn’t stumbled upon by accident. Keyword research will help your site rank for relevant and powerful keywords that bring high-quality traffic to your site.
Keyword analysis allows us to find search terms that your business can rank and will provide high-quality traffic. Opposed to visitors that are useless and have no affect on the bottom line. This takes time and skill but always proves to be a valuable process.
Every search query has intent behind it, it’s our job to find out exactly what that intent is. By doing so, we can implement keywords and phrases that help guide a visitor through your funnel with maximum chance of conversion.
The Best Solutions for Our Clients
Choose a plan to help you get started. Each package will be completely tailor-made to suit your needs and budget, the prices below are only guides.
Perfect to make a small impact on brand authority and gain some local traction.
An all-around package to drive traffic, generate leads and dominate the competition.
Great for getting your website off the ground and creating an impact in your presence.
Our keyword research services will start with our team analysing your website to find the most relevant keywords. These will be the phrases that match your brand and sites content as closely as possible. The more relevant your keywords are to your site the more Google will match your content with that searchers query; and if a visitor finds exactly what they want, you have a much higher chance of converting them.
In addition to analysing which keywords and phrases best fit your content, there are also a number of other things to consider, one of the most important being competition. The more competition you have for a keyword the higher the keyword difficulty will be, in other words it will be harder to rank your site, especially for some keywords such as “Soft drink” or “Women’s clothing” because you're never going to rank higher than the giants who spend millions of £’s on advertising, no matter how good at SEO you are.
This is where our experts will analyse your competition and find the best keywords for YOUR business and it’s content. We will find opportunities that allow you to compete with larger brands by finding keywords that are yet to be taken advantage of.
Can keyword research help increase conversions?
How Is Keyword Research Implemented?
After we have analysed the perfect keywords we will begin to strategize on how to implement them. Unfortunately for us SEO workers it isn’t as simple as “slapping” them on your website in any random order. As with everything in our industry, there’s a science to it.
Keywords will need to be added to your site in such a way that pleases the almighty search engine bots. This will most of the time require a restructure of any existing text on your website. Don’t worry, we will never change how your website looks or feels without your permission, we may just need to move some words around and replace them for a better outcome.
We’ll also make sure that any new and existing content is written by our experts to ensure the best chance of ranking. This way, your site will be rich with unique and fresh content, something both visitors and search engines love.
It’s simple! We love to get to know your business so that we can really understand your goals.
Research & Planning
Before we can write any piece of content, we first need a base point. This will be our keyword research. It will provide us with the necessary terms and phrases to base your content off and try to rank for.
Once we produced a list of high impact keywords for your business, we need to draw up a plan. This involves deciding what pages these are within, and what content is built around them.
Now that we have a list of powerful, high volume, and low competition keywords researched to a 'T', we need to figure out the best way to implement them within the target page, for the best chance of ranking.
Frequently Asked Questions
Keyword Research FAQ's
Keyword research is an essential step towards a successful digital marketing campaign. It sets the groundwork for any current and future content to rank for relevant and quality search queries.
This will increase your chances of converting that visitor into a customer. This process is done by analysing keywords in your industry and deconstructing the data behind them, such as the search volume, competition, and intent behind the searchers’ query.
Once we have handpicked the perfect keywords; for instance, in an article, we then strategically place these throughout that article to increase your chances of ranking for those terms. It’s a little more complicated than this, but to put it simply, it makes sure that your content is directed to the right people, at the right time.
Of course you can, but it’s not easy. On top of the expense for the software required to analyse these keywords, you also need to know a fair amount of SEO, as this tends to work hand in hand.
Keyword research requires breaking down multiple sources of data to find the right terms to add to your content, and if you get it wrong, it could render your content entirely useless.
We’re not trying to scare you off, but if you’re going to do it yourself, you need to be prepared for the amount of work required to pull it off. We find that many people don’t realise quite how long the process can take, it may be more cost-effective to hire your friendly neighbourhood pro.
We do indeed. Our experts can provide you with a list of keywords your business should target and their relative data. We can help break it down so nothing is too complicated and you know exactly what you need to do.
This service is perfect if you’re trying to plan ahead and devise a strategy, or even build a new website. Better yet, if you’re having another company build you a website, let us know, and we can communicate on your behalf to make sure your new design is targeting all the right keywords.
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